Downtown Music Publishing (DMP) today announces a global music publishing agreement with Double P Records, the label and publishing arm founded by George Prajin and 5 x Platinum Latin-certified Música Mexicana artist Peso Pluma.
The partnership sees Downtown Music Publishing providing full global administration and sync placement across Double P Records’ current and future releases as well as administration for Peso Pluma’s own publishing interests, including his latest double album, ÉXODO which has garnered over 86 million streams on Spotify since its release in June 2024 and debuted at number 5 on the Billboard 200.
Launched in April 2023 in collaboration with Prajin Parlay Inc, Double P Records is the brainchild of GRAMMY winner and eight-time Billboard Latin Music Award winner, Peso Pluma and George Prajin. Double P Records is home to some of Música Mexicana’s biggest songwriters, including Peso Pluma, Jasiel Nunez, Estevan Plazola, and Jesús Roberto Laija García (Tito Double P) who sits under Prajin Music Publishing.
Trailblazing artist Peso Pluma boasts 52 million monthly Spotify listeners, making history as the first Mexican artist to top the ‘Daily Top Artists Mexico’ chart. He is widely known as a leading figure in championing the resurgence of Corridos - a genre that blends traditional Mexican Corridos with modern influences, specifically Trap, Hip-Hop and Reggaeton.
Peso Pluma’s latest album ÉXODO was the biggest debut by any Mexican artist on Spotify.
With over 29 million streams in the first 24 hours of release, ÉXODO became the highest first-day streamed album on Apple Music. His previous album "GÉNESIS" also broke streaming records, earning him his first GRAMMY® nomination and win for Best Música Mexicana Album in 2024. The artist has also seen significant sync placements over the last few years, including a recent Apple TV placement for the League Cup.
“We are looking forward to joining forces with Downtown and continuing to grow our partnership. I am confident that together we are going to do great things,” said George Prajin, CEO, Prajin Parlay Inc./Co-Founder Double P Records.
The groundbreaking artist rose to fame in 2022 with “El Belicon,” Peso’s collaboration with Raul Vega which saw an 8× Platinum certification by the RIAA and 10 million YouTube views within three days. Following hits included “AMG” and “PRC,” “and his collaboration with Eslabon Armado, “Ella Baila Sola” became the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number 4.
Jedd Katrancha, Chief Commercial Officer of Downtown Music Publishing has said, ‘’Peso Pluma’s exceptional rise to fame is of great importance to the representation of Música Mexicana artists globally. We’re honored to provide Double P Records with the services and opportunities Downtown Music Publishing has to offer across its groundbreaking catalog."
The announcement follows a period of significant growth and success for Downtown across Latin music and Música Mexicana with over 30 Latin Grammy nominations for clients across the group in 2023, including Best Tejano Album from FUGA client Freddie Records’ artist, Jay Perez and Best Engineered Album from CD Baby client, Antonio Adolfo.
Downtown’s Artist & Label Services division represents some of the most prominent artists and labels in the genre, recently announcing its signing of renowned singer/songwriter, Beto Vega and expanding its partnership with powerhouse record label, Kartel Music, whose client, top-selling musician and composer, Luis R. Conriquez, hit #1 on Spotify’s Top Albums Debut with album Corridos Bélicos, Vol. IV. The album also became the highest-charting new release on the Billboard 200. Downtown’s Artist & Label Services count longstanding clients, Alzada Music - home to the late Lefty SM, Yoss Bones, Neto Peña, Tose One and Zxmyr - Delux Music Group (Daniel Garcia and Erick B), Master Q (Los Tucanes de Tijuana) and Código FN as part of its noteworthy roster.
