found.ee and RoyFi Launch An Innovative Partnership with “Market to Recoup” Offering for Advance Funds

Music funding platform, RoyFi, and found.ee, the Downtown-owned digital marketing and advertising platform, today announced a new partnership program named “Market to Recoup.” A RoyFi creator will receive nearly 10% back from every dollar spent on found.ee advertising to recoup their advance. All RoyFi creators can opt in and have their found.ee advertising tracked automatically toward their advance recoupment.

Trusted by major and indie record labels around the world, found.ee has empowered thousands of artists, creators, and companies to harness their own first-party data audiences through found.ee’s robust integrated marketing platform. found.ee’s industry leading digital advertising tools can place campaigns on premium websites like RollingStone, Complex, Billboard and beyond, including connected TVs, leading email newsletters and power follow-up remarketing. found.ee’s engagement tools include customizable landing and link-in-bio pages, music pre-save functions, trackable shortlinking, custom url domains, QR codes, interactive HTML5 advertising units, geo-specific links/pages, email capture modals and, within each feature, a universal container pixel with conversion tracking that auto-segments into granular audiences.

Acquired by Downtown Music Holdings in 2021, found.ee is widely used throughout the music and entertainment industry, including Concord, Brooklyn Bowl, Epitaph, Nettwerk Music Group, and Blackstar. found.ee’s APIs power dynamic automations within Downtown Music Holdings’ brands, including Downtown Artist & Label Services’ dashboard release pages, CD Baby artists using its chatbot access to release pages, Show.co’s advertising capabilities, HearNow’s DSP links, FUGA’s marketing service release pages, and a range of advertising buying needs.

This partnership includes the ability for RoyFi creators to utilize found.ee’s self-service marketing and advertising platform as well as a turnkey RoyFi Managed Advertising Program (or MAP, for short) where the found.ee’s team handles all of the set-up and optimization of campaigns. found.ee’s live reporting dashboard gives users full transparency over their own first-party data and access to powerful digital marketing tools, including tailored interactive ads, customizable landing pages, remarketing capabilities and more.

RoyFi creators using found.ee will be able to reach more fans in a cost saving manner. Ads powered by found.ee average 84% lower cost and 11x more impressions than booking plus found.ee’s unique interactive HTML5 ad units allow users to play creators content on top websites. found.ee’s connected TV and website pre-roll video ads offer creators premium television programming access previously impossible to attain or prohibitively expensive to creators at the low cost of about 4 cents a completed view.

Jason Hobbs, found.ee President said, “In traditional music advances music marketing budgets often put artists in a further financial hole with each dollar spent. found.ee and RoyFi have flipped the script so that digital marketing and even TV advertising will generate financial benefits beyond measurable impact and will accelerate an artists’ recoupment. It’s a revolutionary concept for creators.”

RoyFi CEO Peter Harvey said, “RoyFi is giving artists and creators the power to shape their own careers by giving them the capital they need, when and how they need it. Found.ee shares this aim, and our partnership will give creatives the boost they need to both promote their music and recoup their advances faster. We can’t wait to see the positive impact this will have on the creative community.”