IN FOCUS: Storytelling Topic: Legacy Catalog & Sync
February 2, 2026 by team downtown
Downtown presents IN FOCUS, a new series exploring the ideas shaping the future of music and technology.
Each episode spotlights a key theme and features short, candid conversations between our team and our clients or partners – deep diving into the questions, trends, and insights driving change across the industry. We share key takeaways from each conversation to help shed light on different areas of the music business and spark new ways of thinking about its future.
You can find all episodes of IN FOCUS on Downtown’s YouTube channel here.
IN FOCUS is also available as a podcast, listen to all episodes released here.
Episode Nine: IN FOCUS: Storytelling
Topic: Legacy Catalog & Sync
Episode nine sees Jason Taylor, Vice President of Business Development at Downtown Music Publishing, in conversation with Damon Booth, General Manager of Notable Music Company, exploring how storytelling plays a vital role in keeping legacy catalogs culturally relevant through sync, reinterpretation, and creative collaboration.
Key takeaways:
– Why legacy catalogs require the same care, strategy, and advocacy as developing artists
– How storytelling and historical context elevate sync placements and creative reuse
– The role of reinterpretation, covers, and cross-genre collaborations in extending a song’s life
– Why timeless songwriting continues to resonate with modern audiences and brands
– How proactive catalog management helps classic songs find new cultural entry points
